Boss Beauties, the trailblazing media and entertainment brand dedicated to empowering women, has announced its acquisition of BFF, a visionary community committed to educating, connecting, and empowering individuals in emerging technologies. As a proud member of both communities, I've witnessed firsthand the power of these two communities and their combination will mark a pivotal moment in the trajectory of women in the Web3 space.

Boss Beauties has partnered with brands to engage their female audiences. They made history being the first digital collectible on display at the New York Stock Exchange and the United Nations Headquarters in NYC, and has partnered with Barbie, Marvel, NARS, Neiman Marcus, Hugo Boss and more to empower women through collaborations and mentorship activations.

Talking to Lisa Mayer, founder, and CEO of Boss Beauties (BB), she shared, "We're entering an exciting new chapter for the Boss Beauties brand, and I couldn't be more thrilled to share the news of our BFF acquisition. Brit, Jaime, and many of the Founding BFFs have already been part of the Boss Beauties' journey along the way. This acquisition really felt like a natural progression in our partnership and friendship. BFF has already been BB's BFF, and we are excited to begin this chapter together as we set out to make an even larger impact in media, entertainment, web3, and emerging tech."

Web3: Shaping the Future of the Internet

Web3, the next evolution of the internet, represents a paradigm shift from the traditional, centralized structure to a decentralized, user-centric model. Unlike its predecessor, Web2, where companies own user data, Web3 is characterized by blockchain technology, decentralized applications (dApps), and smart contracts. The Web3 market is estimated to reach an expected value of USD $53 billion by 2030.

This innovative framework empowers people with greater control over their data, enhances transparency, and fosters a trustless environment where transactions are secure, efficient, and tamper-proof. The significance of Web3 lies not just in technological advancements but in its potential to democratize access, redefine digital ownership, and reshape how we engage with the digital world.

Per the National Research Group, 54% of US consumers have never heard the term “Web3.”While only 13% believe they fully understand what the term means, they have already formed opinions on the technology. 83% of consumers believe Web3 will improve their lives. And men are twice as likely as women to be aware of Web3.

The Crucial Role of Women in Web3: A Call for Inclusivity

As we embrace the transformative potential of Web3, the crucial need for diversity and inclusion cannot be overstated. Women's participation in shaping the future of this decentralized landscape is not just a matter of equity; it is strategically imperative for innovation and sustainable growth. In Web3, where community governance and collaboration are paramount, diverse perspectives bring a richness of ideas and ensure that the technology caters to the needs of all users. In a research report commissioned by Boss Beauties earlier this year, statistics show Gen Z wants more educational content focused on web3, with more than half saying they would like more access to credible educational resources about web3.

The empowerment of women in Web3 is not just about representation; it is about harnessing the collective intelligence that arises when diverse voices contribute to the design and direction of the digital future. According to an , those who are Gen Z believe that decentralized Web3 and gen AI technologies will drive a massive shift in who and what is trusted. Chen Zur, E&Y’s US Blockchain Practice Leader, states, "As AI and Web3 technologies mature, we'll see Web3 based tools and capabilities, offer decentralized solutions that would allow "internet based protocols", rather than "centralized service providers" (like in web2 today), to manage our digital identity, data storage and ownership, store of value and value exchange. In other words, we'll see Web3 enable a trust layer for AI, offering for example enhanced data privacy, data-usage transparency and provide transparent "AI-logic" processing and execution. I believe that in the not so distant future, these capabilities will become a critical part of ensuring TRUST, as ever accelerating AI based emerging technologies are introduced into our world."

As we navigate the uncharted waters of Web3, it is crucial to champion inclusivity, ensuring that women play a pivotal role in defining the rules, values, and opportunities that will shape the decentralized internet for generations to come.

Personal Connection: Bridging Education and Empowerment

As a founding member of BFF, I've experienced the community's unwavering commitment to fostering educational initiatives for those venturing into Web3. BFF was launched in January 2022 by Brit Morin, co-founder of Offline Ventures and Brit + Co, and Jaime Schmidt, Founder of Schmidt’s Naturals (acquired by Unilever) and 100 ‘Founding BFFs’ such as Paris Hilton, Gwyneth Paltrow, Tyra Banks, Kate Hudson, Kirsten Green, Founder and Partner of Forerunner Ventures, Shiza Shahid, myself, and other leaders across various industries. BFF's educational focus, especially in debunking myths surrounding crypto, is instrumental in encouraging more women to participate in the space.

Simultaneously, I find inspiration and empowerment in the Boss Beauties community and in Lisa Mayer, the founder, and CEO of Boss Beauties. The emphasis on fostering a culture where women and girls can be everything they aspire to be aligns seamlessly with the ethos of BFF. The amalgamation of these two communities is a testament to the collective power of women driving change in the tech landscape.

Consolidation in Web3: A Positive Shift

The consolidation happening in the Web3 space is a positive indicator for both the industry and enduring projects. By coming together, the collective power of both groups will help to realize the potential of Web3. The bear market has enabled the strongest projects to thrive. The collaboration between Boss Beauties and BFF demonstrates a strategic move to unify forces and create a more impactful presence in the rapidly evolving digital landscape. This synergy is poised to amplify the influence of both communities and contribute to the long-term success of women in Web3.

As Jaime Schmidt, co-founder of BFF, commented, “BFF and Boss Beauties have always been aligned in our cause to help women and underserved groups seize the opportunities of the future. Together now, our impact can be huge.”

Why They're Combining: Filling Educational Gaps and Bridging Divides

The acquisition is driven by a shared vision — to bridge the education gap and empower women and girls in the Web3 space. Boss Beauties, with its expansive reach and impact programs, recognized the potential to elevate BFF's mission. By combining strengths, they aim to provide unparalleled educational resources, ensuring that the next generation, especially women and girls, is not left behind in this dynamic industry.

Brit Morin and Jaime Schmidt emphasize the importance of confronting limiting beliefs surrounding crypto and ensuring that Web3 is accessible to all. Boss Beauties, through the acquisition of BFF, is strategically positioning itself to be a driving force in shaping the narrative of women in Web3.

What's Next for Women in Web3: A Megaphone for Empowerment

As we look to the future, the collaboration between Boss Beauties and BFF is set to redefine the landscape for women in Web3. The educational resources and content provided by this powerhouse duo will play a pivotal role in ensuring that women and girls are active participants and beneficiaries in this transformative industry. Every BFF member will receive a new “charm” for their NFT NFT Bracelet.

Boss Beauties, backed by its influential partners, envisions becoming the ultimate guide for exploring cutting-edge technologies. This acquisition marks an exciting chapter, providing a larger megaphone to reach the next generation of Web3 users. Through education, empowerment, and a commitment to diversity, these communities are paving the way for women to lead, innovate, and thrive in the digital era.